GTM & AI Product Marketing Expert for complex B2B sectors

A collaborative global product marketing lead with 15+ years in B2B SaaS, IaaS and DaaS. I'm curious, enthusiastic about AI, and I work exceptionally well under pressure. 

  • Industry: Weather & Climate Intelligence, Renewables, Aviation, Fire Safety, Transportation, Utilities, Events Safety, Maritime, Offshore, Logistics, Testing, Inspecting & Certification (TIC), Telecommunications, Third Party Insurance

What I Do

Persona-driven GTM execution - End-to-end product launches, positioning frameworks, messaging strategies, customer engagement and market differentiation.

Sales enablement tools & assets - Battle cards, decks and content libraries designed to accelerate complex B2B sales.

Competitive & market intelligence - Deep research and digital journey mapping that inform product roadmaps and strategic growth.

Cross-functional leadership - Strategic advisor to Product, Sales and Executive teams to align business goals with market insights.

 

Beyond the ordinary

The Impact I Create

I drive clear, measurable business results:

  • Pipeline Growth: Have a proven track record of increasing sales pipelines by 30%.

  • Market Share: Have successfully grown market share significantly, such as moving from 3% to 23% in previous roles.

  • Strategic Clarity: I translate technical complexities into clear, high-impact messages that make products easier to sell and understand.

  • Bring Focus
    • to High Intent Digital & Product Marketing
    • high-ROAS for Digital efforts
    • end-to-end digital automation and campaign management
    • AI-Powered Growth Marketing strategy and execution 

My career is defined by a "Global Marketing Quadrant" perspective, having led cross-functional teams across the US, Europe, South Asia, and APAC to scale brands within complex B2B ecosystems.

Let's connect

I love talking about B2B marketing and processes and where it can take us if applied correctly! 

Her story

She is an AI Enthusiast.

With two decades of experience across the US, Europe, South Asia, and the APAC region, she architects buyer‑ and persona‑centric GTM strategies that consistently deliver 20%+ pipeline uplift and scalable brand authority.​​ As marketing leader, strategist -  she has worked with varying industries bringing together AI‑optimized messaging, innovative GTMs, ABM programs, and sales enablement to shorten complex deal cycles.​

Her passion

"Outside the office, she is a multi-disciplinary creator—practicing fusion poetry, mandala art, while trying to keep up with the nuances of AI. These outlets are more than just hobbies; they are the laboratory where she refines her ability to connect data with emotion. By integrating the rhythm of poetry and the precision of mandala art into her work, she crafts original, story-driven marketing narratives that align brand purpose with human connection."

A lifelong learner, she holds a Master’s in International Business Management & Marketing Strategy from Radboud University, alongside advanced qualifications in Digital Analytics and AI in Digital Marketing.

And yes, that's Billy her Beagle! 

"This poet gets the quiet hurts I can't name—her words make me feel less alone and ready to move forward, one verse at a time."

- A reader