The 7-11-4 Framework
In a complex B2B landscape, trust isn't a byproduct—it’s an engineered outcome. The 7-11-4 Rule serves as the blueprint for moving a prospect from "unaware" to "advocate" by prioritizing deep engagement over transactional reach.

Welcome to anithayadappa.com. Join me as I share my thoughts and experiences, and let's inspire each other to create our journey. together
23 Jan 2026
In a complex B2B landscape, trust isn't a byproduct—it’s an engineered outcome. The 7-11-4 Rule serves as the blueprint for moving a prospect from "unaware" to "advocate" by prioritizing deep engagement over transactional reach.
9 Jan 2026
Let’s dive into our first module: Building Your First Assistant with the Create Method.
9 Jan 2026
9 Jan 2026
Maximizing ROI and the "Wow" Factor Through Predictive and Personalized AI (2026 Edition)
12 Dec 2025
AI can touch every step of your marketing funnel—from how you position your offer to how your sellers run the last mile with buyers.

I bring you anithayadappa.com, a personal project dedicated to sharing my views on how AI in marketing know-how can change your world of possibilities.
It is just like that thought you take to bed, you persevere to find the meaning - that inspires and uplifts. Rest assured the thought will play by night and there is this beautiful new morning - next day!
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