Explore the marketing mind

Welcome to my blog, a space dedicated to exploring the dynamic world of marketing, particularly within complex B2B sectors. Here, I share insights, strategies, and real-world examples to help small and medium-sized companies navigate the ever-evolving landscape. Join me as we delve into vertical GTM narratives, persona-centric journeys, the practical use of AI, and much more. My goal is to inspire and inform, providing you with actionable knowledge to drive growth and success.

Vertical GTM narratives

Delve into the intricacies of vertical Go-To-Market (GTM) strategies tailored for complex B2B sectors such as utilities, renewables, weather, logistics, and aviation. I'll be sharing concrete examples of positioning, messaging frameworks, and launch checklists to guide your approach. Learn how to craft compelling narratives that resonate with your target audience and drive engagement.

Practical AI applications

Discover practical applications of AI across the entire marketing funnel. From leveraging Custom GPTs and mastering prompt engineering to harnessing predictive analytics, I'll explore how AI can transform your positioning, content creation, ABM strategies, and sales enablement efforts. Unlock the power of AI to gain a competitive edge.

Read our latest news

In this space, we share inspiration, tips, and stories that help you get the most out of our services. Whether you're looking for helpful tips, background information, or a behind-the-scenes look: you'll find it all here. We regularly post new articles, so keep an eye on the blog for updates and new insights.

ABM and new segment growth experiments

Gain insights from real-world ABM campaigns and growth experiments. I'll share detailed retrospectives, dissecting what strategies worked, what fell flat, and how AI could be used to enhance future campaigns. Learn from both successes and failures to refine your marketing approach and achieve optimal results.

Let's connect

I'm enthusiastic about helping small and medium-sized companies elevate their marketing strategies. If you're looking for assistance with your marketing assignments or simply want to discuss the topics covered in my blog, I'd love to hear from you. Feel free to connect with me or send me an email at anitayadappa@gmail.com. Let's collaborate and achieve your marketing dreams!