B2B Global Go-To-Market Architect & AI Strategist

Specializing in bridging the gap between strategic brand building and AI-driven commercial growth. My career is defined by a "Global Marketing Quadrant" perspective, having led cross-functional teams across the US, Europe, South Asia, and APAC to scale brands within complex B2B ecosystems.

Core Expertise

  • Focusing on High-ROI technical marketing B2B partnerships for the European and global market

  • Global GTM Leadership: Expert in end-to-end GTM ownership, transforming global corporate strategy into localized market execution for organizations like Titan, Tata Teleservices, Videocon, TTK Healthcare, Tyco Fire & Security, UL (Global Safety Standards), and DTN International (Largest global private weather company).

  • AI-Powered Growth Marketing: Audience Frameworks, Buyer-centric selling, Product launches, Digital growth marketing, Pipeline evolution via ABM campaigns—scaling weather intelligence solutions & launching SaaS, DaaS  platforms (DTN Weather Hub, DTN Data feeds Portal)

  • Sector Mastery: Deep heritage in Safety Science and Weather Intelligence, scaling solutions across 16+ critical verticals including Renewables, Aviation, Fire Safety, Transportation, Utilities, Events Safety, Maritime, Offshore and Logistics.

  • Strategic Bridge: Specialized in elevating Indian manufacturing to meet European procurement standards—transforming "vendors" into high-ROI "technical partners."

Career Path

20+ years (US, EU, South Asia & ME & APAC)

  • Weather Intelligence & Risk: Over 8 years at DTN Europe, US headquartered, based out of Netherlands, leading EMEA B2B product marketing for Events Safety, Utilities, Renewables, Marine/Offshore, Logistics, Transportation and Aviation. I specialize in positioning solutions that manage environmental risk—a critical theme for the 2026 "Climate Readiness" mandate.
  • Fire & Global Safety Science: 9 years at Tyco Fire Security and with UL (Underwriters Laboratories). I understand the technical standards, competitive audits, and APAC-European go-to-market analysis required for high-stakes safety equipment.
  • Mission-Critical Verticals: Extensive experience in complex B2B & B2C ecosystems including 7 years in Telecom (Tata Group & Videocon in India).
  • Government & NGO Relations: Spearheaded high-impact safety campaigns (e.g., Safer India) involving government collaborations and major media partners like CNN and NDTV.

I translate high-level strategy into tangible market impact.

By integrating practical AI with buyer-centric transformations, I help organizations navigate digital shifts and achieve aggressive revenue goals through evidence-based decision-making.

I’ve had the privilege of building my career with organizations that are benchmarks for excellence in their respective fields. This journey has shaped my professional obsession: bridging the core tenets of strategic brand building with the transformative power of the AI era to drive commercial growth.

I built my foundation within the fast-paced telecom & consumer electronics sectors  mastering the complexities of market share expansion and high-stakes product launches. I later applied this rigor to the global safety science and weather intelligence industry in Netherlands and US, operating at the intersection of critical data and enterprise technology for organizations like UL (Underwriters Laboratories) and DTN.

I bring extensive experience leading cross-functional and multicultural teams across the US, South Asia Europe, and APAC regions. Having navigated both B2C and complex B2B ecosystems, I have successfully guided diverse teams of professionals through digital transformations, integrating global corporate strategies with localized market execution to achieve shared revenue goals.My expertise spans from end-to-end GTM ownership to advanced sales enablement, translating high-level strategy into tangible market impact.

I offer a rare combination of Safety science heritage, Weather data & intelligence expertise, and AI-powered GTM execution. My mission is to bridge the gap between Indian manufacturing and European procurement by transforming "vendors" into "technical partners" who can get ROI on planned event.

Event Marketing Advisory

Persona-driven GTM Transformation

  • Use AI tools: Content Automation and  other predictive analytics tools—to accelerate event audience journeys 
  • Exclusive Pre & Post Event Marketing:  act as trusted growth partner to exhibitors, translating existing roadmaps into ROI.
    • Key event persona mapping and retargeting 
    • NPD Launch support activities
    • Pre event audience mapping & Post Event Nurture
    • Event booth engagement 
    • Event specific "10-Week Digital Siege
    • Support execute event persona-centric ABM
    • Omni-channel activations that establish brand authority & visibility t
  • Narrative Mastery + Content Mapping Strategy + Event Audience Framework
  • Technical Credibility: diverse industries gives your clients instant "Peer-to-Peer" status.
  • On-the-Ground Presence: provide a local European face and bilingual (English/Dutch) bridge for your clients
  • Measurable ROI: I replace "spray-and-pray" marketing with Engagement & Growth Marketing Tactics and Data-Driven Optimization, 

 

AI-Powered Marketing Edge

By day in her life, she harnesses cutting-edge AI for transformative marketing strategies—crafting campaigns, content, and GTM plays that blend tech innovation with human emotion, drawing from her deep industry led expertise (16+ B2B industry sectors) ranging from telecommunication to weather ops platforms, SaaS & DaaS and global team coordination.

 

Partnership proposal 

  1. Co-Create: Perfect for those who need clarity, help build your strategy together - step by step
  2. Go DIY: Guidance to use AI tool stack – An GTM Playbook to sharpen your ideas
  3. End to End Support: Build the strategy, and evolve from doer to strategist and scale your value

 

A journey across continents

From one continent to another—only to teach the hardest lessons in silence. What stands out is turning that slow unraveling— after years of experience —into poetry that doesn't just lament but forges resilience from the fragments. This personal odyssey fuels verses that feel lived-in, helping others navigate their own hidden pain with raw honesty and a spark of forward momentum.

Turning hope into power

My poetry doesn't just lament; it forges resilience from fragments. It's about transforming personal experiences into verses that resonate deeply, offering solace and a spark of hope. I aim to create a space where shared vulnerabilities become a source of strength, empowering you to face your challenges with renewed courage.

Let's connect

I hope that after reading this, you'll feel compelled to know a bit more about me, and how I can help your journey.

If you're seeking a way to articulate your marketing event or business challenge and transform it into something empowering, I'd love to work with you on these projects events & marketing projects.

And my poems, of courses, they are my words,  intended to make you feel less alone and ready to move forward, one verse at a time.

Her story

She is an AI Enthusiast. Period.

An AI‑driven Product & Brand Marketing Leader who turns complex B2B problems into measurable growth across global markets. With two decades of experience across the US, Europe, South Asia, and the APAC region, she architects buyer‑ and persona‑centric GTM strategies that consistently deliver 20%+ pipeline uplift and scalable brand authority.​​

As marketing leader, strategist -  she has worked with varying industries—Telecommunications, Utilities, Renewables, Aviation, Maritime, Transportation, and Logistics—bringing together AI‑optimized messaging, innovative GTMs, ABM programs, and sales enablement to shorten complex deal cycles.

She builds Custom GPTs, leads deep quantitative and qualitative market research, and orchestrates integrated campaigns, sponsorships, and C‑suite engagements that translate data into decisive revenue impact.

Her toolkit spans Salesforce, HubSpot, Eloqua, Google Analytics, Tableau, SEMrush, Sprout Social, Seismic, Synthesia, Midjourney, and custom GPTs, enabling her to design full‑funnel, AI‑enhanced motions from insight to impact.

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Her history

A lifelong learner, she holds a Master’s in International Business Management & Marketing Strategy from Radboud University, alongside advanced qualifications in Digital Analytics and AI in Digital Marketing.

"Outside the office, she is a multi-disciplinary creator—practicing fusion poetry, mandala art, while trying to keep up with the nuances of AI. These outlets are more than just hobbies; they are the laboratory where she refines her ability to connect data with emotion. By integrating the rhythm of poetry and the precision of mandala art into her work, she crafts original, story-driven marketing narratives that align brand purpose with human connection."

and yes, that's Billy her Beagle! 

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"This poet gets the quiet hurts I can't name—her words make me feel less alone and ready to move forward, one verse at a time."

- A reader