Prompt Base: How to build a strong prompt

Here is a reconstructed guide to using Gemini as your content partner, organized by the stage of your creative process.

Phase 1: Strategic Planning

Instead of just listing dates, use this prompt to create a thematic calendar that ensures your content across different platforms works together.

The Strategy Prompt:

"Act as a Content Strategist. Create a content calendar for [Month/Quarter] centered around the theme of [Topic]. I need:

• [Number] Blog posts (long-form)

• [Number] 60-second social videos (hooks/tips)

• [Number] 5-7 minute videos (deep dives)

• [Number] Email newsletters (nurture)

Organize this into a table with columns for: Week, Platform, Topic, and Content Goal (e.g., Awareness, Conversion)."

Phase 2: High-Substance Outlining

To avoid "thin" content, force the AI to research and provide unique angles before it starts writing.

The "Anti-Fluff" Outline Prompt:

"I’m writing a [Blog/Newsletter] on [Topic]. My main points are [Point 1, 2, 3].

Please provide a detailed outline that includes:

1. A counter-intuitive hook.

2. Specific sections for [Detail A] and [Detail B].

3. Three related sub-topics that most people overlook.

4. A 'Data/Evidence' placeholder for each section.

Use a [Tone/Adjective] style that avoids cliches and focuses on actionable insights."

Phase 3: Drafting with Precision

If you want to bypass the outline and go straight to a draft, use a framework (like PAS) to ensure the writing has a logical, persuasive flow.

The PAS Framework Prompt:

"Write a [Number]-word article about [Topic] for [Target Audience].

Follow the PAS (Problem, Agitation, Solution) formula:

• Problem: Clearly define the struggle the reader faces.

• Agitation: Explain the cost of not solving this problem.

• Solution: Introduce [Your Product/Service/Idea] as the fix.

Keep the tone [Professional/Punchy/Warm] and end with a Call to Action (CTA) for [Offer]."

Phase 4: Niche Draft Variations

Depending on your specific needs, use these specialized "first-crack" prompts:

• The Myth-Buster: "Write a blog post debunking 5 common misconceptions about [Topic]. For each, provide the 'common wisdom' and the 'actual reality' based on [Specific Industry Standards]."

• The Explainer: "Write an 'Inside the Process' blog explaining how to complete [Task]. Use a step-by-step format and include a 'Pro-Tip' box for each step to ensure efficiency."

• The Perspective Shift: "Write a blog post arguing [For/Against] [Subject] from the perspective of a [Specific Persona, e.g., a Skeptical CEO]. Before the intro, list three reasons why this specific perspective is valuable for the reader."

Pro-Tip: How to Kill the "Fluff"

To ensure the output isn't "thick with fluff," add this line to any of the prompts above:

"Avoid using flowery metaphors, redundant adjectives, or introductory phrases like 'In the fast-paced world of...' or 'In conclusion.' Get straight to the facts and use a 'Show, Don't Tell' writing style."