This is the framework that I have developed.
"Write a [Number]-word article about [Topic] for [Target Audience].
Follow the PAS (Problem, Agitation, Solution) formula:
Problem: Clearly define the struggle the reader faces.
Agitation: Explain the cost of not solving this problem.
Solution: Introduce [Your Product/Service/Idea] as the fix.
Keep the tone [Professional/Punchy/Warm] and end with a Call to Action (CTA) for [Offer]."
A Value Matrix (often called a Messaging Matrix) is a critical GTM tool that maps your product's features to the specific pain points of your target audience. It ensures that your sales and marketing teams aren't just "listing features," but are instead "solving problems" for each specific stakeholder.
To create a "System Prompt," for your very own Custom GPT
Here is a reconstructed guide to using Gemini as your content partner, organized by the stage of your creative process.
Before crafting a marketing strategy, it’s crucial to clearly define the target audience. This will ensure that all communication is tailored to their needs, preferences, and pain points.
These frameworks provide a structured methodology for managing the entire customer lifecycle and revenue process.
These frameworks provide a structured methodology for managing the entire customer lifecycle and revenue process.
Winning by Design (The Bowtie Funnel): Unlike the traditional "leaky funnel," this focuses on the customer journey as a bowtie. It places equal importance on Pre-Commit (Sales/Marketing) and Post-Commit (Onboarding, Retention, Expansion) to drive recurring revenue.
SiriusDecisions Demand Waterfall: A classic B2B framework that tracks the transition of a lead from "Inquiry" to "Marketing Qualified Lead" (MQL), then "Sales Qualified Lead" (SQL), and finally to a "Closed Deal."
ABM (Account-Based Marketing): A "flipped funnel" approach where you identify high-value target accounts first and then create personalized campaigns specifically for those accounts, rather than casting a wide net.
SPICED Framework: A diagnostic sales framework used to align the team on Situation, Pain, Impact, Critical Event, and Decision criteria.
These define the "engine" of your growth—specifically how a user first interacts with and eventually pays for your product.
Product-Led Growth (PLG): The product itself is the primary driver of acquisition and retention (e.g., Slack, Zoom). It usually features a "freemium" or free-trial model where users experience value before paying.
Sales-Led Growth (SLG): Relies on a human-centric sales team to prospect, demo, and close deals. This is the standard for complex, high-ticket enterprise software (e.g., Salesforce).
Ecosystem-Led Growth: Leveraging a network of partners, integrations, or marketplaces (like the Shopify App Store or Salesforce AppExchange) to find and win customers.
Community-Led Growth: Building a loyal community around a problem or craft (e.g., Figma for designers, dbt for data engineers) where members advocate for the product.
Hybrid Motion: A mix of the above—often using PLG for "bottom-up" user adoption while using Sales-Led tactics to "top-down" enterprise-wide contracts.
These help you define what you are selling and who you are selling it to.
The 4 P’s (The Marketing Mix): A foundational framework focusing on Product, Price, Place, and Promotion.
The Jobs to be Done (JTBD) Framework: Focuses on the "job" a customer is "hiring" your product to do, helping you refine messaging and features based on outcomes rather than just demographics.
ICP & Persona Framework: A system for defining your Ideal Customer Profile (the company type) and Buyer Personas (the specific humans within those companies) to ensure marketing isn't wasted on low-fit leads.
The Value Proposition Canvas: A tool to ensure your product features actually map to the specific pains and gains of your target customer.
A 10-Step GTM Checklist is a tactical roadmap that moves from high-level research to day-to-day execution. While various versions exist, the most effective industry standard (used by firms like HubSpot and Gartner) follows this logical progression:
Step 1: Identify the Problem & Product-Market Fit Clearly define the specific pain point your product solves. Validate that the market actually needs this solution now (not just that it’s "nice to have").
Step 2: Define your Ideal Customer Profile (ICP) & Personas ICP: The types of companies you target (industry, revenue, size).
Personas: The specific people within those companies (their roles, goals, and fears). Map the "Buying Center" (e.g., the User, the Budget Holder, the IT Gatekeeper).
Step 3: Conduct Competitive & Market Research Map out direct competitors and "status quo" alternatives. Identify the "white space" where your competitors are weak and you are strong.
Step 4: Create a Value Matrix & Messaging For every persona identified in Step 2, draft a specific value proposition.
Example: The CEO cares about ROI; the End-User cares about saving time. Your messaging must pivot for each.
Step 5: Define Pricing & Packaging Strategy Determine how you will charge (subscription, usage-based, flat fee). Align your tiers with the value realized by the customer.
Step 6: Select your GTM Motion (Sales vs. Product-Led) Decide if users will sign up themselves (PLG), if a sales rep needs to demo the product (Sales-Led), or if you’ll use partners (Channel-Led).
Step 7: Choose your Marketing & Demand Gen Channels Identify where your ICP spends time. Will you use LinkedIn Ads (Outbound), SEO/Content (Inbound), or targeted Account-Based Marketing (ABM)?
Step 8: Map the Customer Journey & Funnel Define the stages a lead takes from "Stranger" to "Customer." Identify the specific assets (case studies, whitepapers, webinars) needed at each stage to move them forward.
Step 9: Set Goals & Success Metrics (KPIs) Define what "success" looks like for the first 90 days. Common metrics include Sales Velocity, Customer Acquisition Cost (CAC), and Win Rate.
Step 10: Build a Feedback Loop & Iterate Establish a "Post-Mortem" or weekly sync between Sales, Marketing, and Product to share what objections buyers are raising and adjust the messaging in real-time.
Used for the tactical rollout of a new product or feature.
The GTM Strategy Checklist (10-Step): A standard operational roadmap including:
Market Research/SWOT
Pricing Strategy
Distribution Channels
Messaging & Positioning
Sales Enablement
Launch Timeline
The "Market, Message, Motion" Framework: A simplified three-pillar approach:
Market: Who is the buyer?
Message: What is the unique value?
Motion: How do we deliver the product to them?
| If your product is... | Use this framework |
|---|---|
| Simple, low-cost, self-serve | Product-Led Growth (PLG) |
| Complex, high-cost, enterprise | Sales-Led (SLG) + Winning by Design |
| Targeting specific big fish | Account-Based Marketing (ABM) |
| Highly social or technical | Community-Led Growth |
If you want to build a GTM document with Gemini, don't just ask for a "GTM plan." Use a prompt like this for better results:
"Act as a GTM Strategist. I am launching [Product] for [Audience]. Build a GTM document structure that includes an ICP analysis, a competitive 'white space' map, a pricing strategy, and a 12-week distribution timeline across [Channels]. Focus on a [Product-Led/Sales-Led] growth model."
When you use AI to manage a campaign, you are essentially hiring a high-speed engine. However, an engine without a steering wheel and a map is just a liability.
In the context of 2026, where AI can generate thousands of assets in seconds, a Messaging Framework and GTM Document act as the essential "Guardrails" and "Source of Truth." Here is why they are non-negotiable for AI-driven management:
AI models are probabilistic; they predict the "next most likely word." Without a strict framework, the AI might start making up facts, hallucinating features, or using outdated pricing.
The Solution: By feeding your Message House into the AI as a "system prompt" or a "knowledge base," you force the model to ground every response in your actual proof points. It prevents the AI from being "creative" with your facts.
AI tends to default to a "helpful assistant" tone that can feel generic or "fluffy." When you are running a multi-channel campaign (Email, LinkedIn, TikTok, Blog), the risk of tone inconsistency is high.
The Solution: Your Messaging Framework defines the "Voice Guidelines." You can tell the AI: "Using the 'Tone' section of our framework, rewrite this draft to be 20% more provocative and 30% more concise." This ensures a human-like brand personality across 100+ AI-generated posts.
In 2026, many campaigns use "AI Agents" that handle tasks autonomously (e.g., an AI SDR responding to emails or a social bot engaging with comments).
The Solution: A GTM document provides the Logic these agents need. It tells the AI:
Who to talk to (Ideal Customer Profile).
What success looks like (KPIs).
How to handle objections (the Sales Playbook section of your GTM).
Without this, the AI agent is just a chatbot; with it, the agent becomes a strategic representative of your company.
AI tools are often used by different departments (Marketing uses Jasper, Sales uses an AI-SDR, Product uses a documentation bot). If these tools aren't all drawing from the same GTM document, your brand will appear fractured.
The Solution: The GTM document serves as the Master Prompt Library. When the GTM strategy is updated, you update the central AI "Brain," and every department’s AI tools immediately align with the new direction.
| Without Framework/GTM | With Framework/GTM |
|---|---|
| AI produces "generic fluff." | AI produces "brand-specific insights." |
| High risk of factual hallucinations. | AI is "grounded" in verified proof points. |
| Inconsistent tone across channels. | One unified voice, regardless of the platform. |
| Manual, heavy editing required. | AI-generated drafts are 90% "ready to post." |
Before crafting a marketing strategy, it’s crucial to clearly define the target audience. This will ensure that all communication is tailored to their needs, preferences, and pain points.
It is 4 step approach with APEX framework. I have developed this, but please do use this to bring a structure to your thoughts
Step 1: Define the Audience (for your GTM motion)
Once the audience is defined, identifying their pain points and needs is crucial. These are the problems your product/service should address.
Create a Message house which will be the core document for all the messaging that the marketing team will be using to develop the campaign. This is the source which will be used in the campaign for messaging consistency. This will have the product input, key parameters and technical aspects of why we will win.
A Message House is a strategic communication framework used to organize and align your brand's narrative. It is called a "house" because it literally looks like one:
CRITICAL to Note
Its importance lies in transforming a chaotic set of ideas into a unified, persuasive story that everyone in your organization can tell consistently. It is a living document in a shared folder which is developed by the Product Marketing Team with the inputs from Product Management Team. It is highly structured, and must be updated on a monthly basis so that the accurate information is always used by the Marketing team to execute campaign.
1. Radical Consistency
Without a Message House, your sales team might pitch one benefit, your social media manager posts another, and your CEO says a third during an interview. This confuses customers. A Message House ensures that everyone is "singing from the same songbook," regardless of the platform.
2. Clarity Under Pressure
When a crisis hits or a high-stakes media interview occurs, spokespeople often get nervous and ramble. The Message House acts as a mental safety net. It gives you a "Safe Room" to return to, ensuring you always deliver the most important points instead of getting distracted by difficult questions.
3. Efficient Content Creation
As you saw with the prompts earlier, the hardest part of writing is the "blank page." A Message House provides the "bones" for every blog, email, and video. You simply take a Pillar and its Proof Points, and you already have 70% of your content ready to be drafted.
4. Building Trust and Authority
Repetition breeds recognition. When a customer hears the same core promise (the Roof) backed by the same evidence (the Foundation) across different touchpoints, it builds psychological trust. It makes your brand appear organized, professional, and reliable.
5. Differentiation
In a crowded market, it's easy to blend in. A Message House forces you to define exactly what makes you unique in your "Pillars." It prevents you from using "fluffy" language by requiring hard Proof Points (data, testimonials, or case studies) to support your claims.
Sample ChatGPT Prompts for Defining the Audience:
- Prompt 1: "I am launching a new product/service [brief description]. Can you help me identify the ideal target audience? Please include demographic details such as age, gender, location, and psychographic details like interests, values, and behavior patterns."
- Prompt 2: "Please create a customer persona for my business. We offer [describe product/service]. Include information such as job role, income level, buying motivations, and common challenges."
Step 2: Identify Pain Points and Needs
Once the audience is defined, identifying their pain points and needs is crucial. These are the problems your product/service should address.
Sample ChatGPT Prompts for Identifying Pain Points:
- Prompt 1: "What are some common pain points or challenges that my target audience [describe the persona] might be facing related to [product/service]? How can my product help solve these problems?"
- Prompt 2: "Can you list common objections or reasons my target audience might hesitate to purchase my product/service?"
Step 3: Craft the Unique Selling Proposition (USP)
After understanding the audience and their pain points, the next step is to position your brand with a compelling USP that highlights why your product/service is the best solution for their needs.
Sample ChatGPT Prompts for Crafting a USP: bring out the X factor
- Prompt 1: "Based on the target audience we defined earlier, can you help me write a unique selling proposition for my product/service [describe the product]? I want it to be clear, concise, and highlight the key benefits."
- Prompt 2: "How can I differentiate my product from competitors in a saturated market? What unique value can I offer to stand out?"
Develop content that bring out the X factor in every single content piece. Keep it consistent.
Prompt 1: Based on the target audience we defined earlier, can you help me write a develop a content topics for my product/service [describe the product]? I want it to be clear, concise, and highlight the key benefits."
- Prompt 2: "Create content to clearly How can I differentiate my product from competitors in a saturated market? What unique value can I offer to stand out?"
Want to learn more. Connect with me.
Here is a reconstructed guide to using Gemini as your content partner, organized by the stage of your creative process.
Instead of just listing dates, use this prompt to create a thematic calendar that ensures your content across different platforms works together.
The Strategy Prompt:
"Act as a Content Strategist. Create a content calendar for [Month/Quarter] centered around the theme of [Topic]. I need:
[Number] Blog posts (long-form)
[Number] 60-second social videos (hooks/tips)
[Number] 5-7 minute videos (deep dives)
[Number] Email newsletters (nurture)
Organize this into a table with columns for: Week, Platform, Topic, and Content Goal (e.g., Awareness, Conversion)."
To avoid "thin" content, force the AI to research and provide unique angles before it starts writing.
The "Anti-Fluff" Outline Prompt:
"I’m writing a [Blog/Newsletter] on [Topic]. My main points are [Point 1, 2, 3].
Please provide a detailed outline that includes:
A counter-intuitive hook.
Specific sections for [Detail A] and [Detail B].
Three related sub-topics that most people overlook.
A 'Data/Evidence' placeholder for each section.
Use a [Tone/Adjective] style that avoids cliches and focuses on actionable insights."
If you want to bypass the outline and go straight to a draft, use a framework (like PAS) to ensure the writing has a logical, persuasive flow.
The PAS Framework Prompt:
"Write a [Number]-word article about [Topic] for [Target Audience].
Follow the PAS (Problem, Agitation, Solution) formula:
Problem: Clearly define the struggle the reader faces.
Agitation: Explain the cost of not solving this problem.
Solution: Introduce [Your Product/Service/Idea] as the fix.
Keep the tone [Professional/Punchy/Warm] and end with a Call to Action (CTA) for [Offer]."
Depending on your specific needs, use these specialized "first-crack" prompts:
The Myth-Buster: "Write a blog post debunking 5 common misconceptions about [Topic]. For each, provide the 'common wisdom' and the 'actual reality' based on [Specific Industry Standards]."
The Explainer: "Write an 'Inside the Process' blog explaining how to complete [Task]. Use a step-by-step format and include a 'Pro-Tip' box for each step to ensure efficiency."
The Perspective Shift: "Write a blog post arguing [For/Against] [Subject] from the perspective of a [Specific Persona, e.g., a Skeptical CEO]. Before the intro, list three reasons why this specific perspective is valuable for the reader."
To ensure the output isn't "thick with fluff," add this line to any of the prompts above:
"Avoid using flowery metaphors, redundant adjectives, or introductory phrases like 'In the fast-paced world of...' or 'In conclusion.' Get straight to the facts and use a 'Show, Don't Tell' writing style."
Use these when you are at the "big picture" stage and need an organized roadmap.
The "Gap Analysis" Calendar:
"I am a [Job Title/Niche]. Create a 30-day content calendar for LinkedIn and a Blog. Identify the 5 biggest pain points my audience ( [Describe Audience] ) faces and schedule content that addresses one pain point per week. Include a mix of 'How-to' guides, 'Opinion' pieces, and 'Case Studies'."
The Multi-Channel Repurpose:
"I have a long-form article about [Topic]. Create a plan to repurpose this into 5 X (Twitter) posts, 2 script outlines for 60-second TikToks, and one email newsletter teaser. Ensure the tone remains [Consistent/Professional/Witty]."
Use these to build the "bones" of your content so the actual writing is effortless.
The "Expert Interview" Outline:
"Outline a blog post about [Topic]. Structure it as if you are interviewing an expert. Include sections for: The Current State of the Industry, The #1 Mistake Beginners Make, and A Future Prediction for 2026. Suggest three high-authority sources or statistics I should look up to support these points."
The "Step-by-Step" Tutorial:
"Create a detailed outline for a 'Beginner's Guide to [Task]'. Use a chronological structure. For every step, include a 'Common Pitfall' sub-heading and a 'Pro-Tip' sub-heading. Make sure the conclusion summarizes the 'Immediate Next Step' the reader should take."
These prompts use marketing frameworks to ensure your writing actually moves the needle.
The "AIDA" Email (Attention, Interest, Desire, Action):
"Write a promotional email for [Product/Service] using the AIDA framework. Start with a subject line that creates urgency without being 'spammy.' Focus the 'Desire' section on the transformation the user will experience: going from [Current State] to [Desired State]."
The "Bridge Model" Blog Intro:
"Write a 200-word introduction for a post about [Topic]. Use the 'Before-After-Bridge' technique: Describe the current problem, paint a picture of a world where the problem is solved, and then introduce this article as the bridge to get there."
Use these to fix the "AI fluff" and make the text sound more human.
The "Punchy" Edit:
"Rewrite the following paragraph to be more concise. Remove all 'filler' words, passive voice, and corporate jargon. Use short, punchy sentences. Aim for a 6th-grade reading level but a sophisticated tone: [Paste Text Here]."
The "Brand Voice" Filter:
"I am going to provide a sample of my writing style. Analyze it for tone, rhythm, and vocabulary. Once you understand it, rewrite the following draft to match that exact voice: [Paste Sample First, then Draft]."
The YouTube Hook:
"Write 5 different options for the first 15 seconds of a video about [Topic]. One should start with a startling statistic, one with a challenging question, and one with a 'story-in-progress' (In Media Res)."
The Infographic Script:
"I want to create an infographic about [Process/Data]. Break this information down into 6 logical 'scenes' or 'steps.' For each step, provide a headline (max 5 words) and a 1-sentence explanation."
If you find the AI is giving you shallow answers, add this sentence to any prompt:
"Before providing the final output, think step-by-step about the logic of this topic and list any potential counter-arguments you should address to make the content more robust."
.
To create a "System Prompt," for your very own Custom GPT
- GTM Assistant: we first need to define the Message House that the AI will live in. Once this is set, the AI will stop sounding like a generic chatbot and start sounding like your brand's most dedicated expert.
I have designed a template below. You can fill in the brackets and then copy-paste the final block into the "Custom Instructions" or "System Instructions" of your AI tool.
Before we generate the prompt, let's establish your "Source of Truth."
Example 1
The Roof (Core Mission): [e.g., We help busy parents reclaim 2 hours a day through automated meal planning.]
The Pillars (Key Benefits): One page for each focus product
The Foundation (Proof Points): [e.g., 50,000 active users, featured in Time Magazine, 4.9-star app rating.]
Example 2: Content for B2B International
The Roof: Passionate about Progress: Future-oriented silicone and additive solutions that drive efficiency and sustainability for global industries.
The Pillars:
The Foundation: 40+ years of expertise (est. 1981), 16 global locations, 400+ specialists, and industry-leading brands like XX and XX
Example 3: Look at the table at the end of this section. It is preferred, if a company has different sectors and larger product specific offering.
Copy and paste the text below into your AI settings, replacing the bracketed text with your info from Step 1.
Role: You are the Senior Content Strategist and Brand Voice for [Your Brand Name]. Your goal is to generate high-performing content that is grounded in our strategic Message House and GTM document.
Core Identity (The Roof): [Insert your Core Mission here].
The Pillars of Truth: Whenever you write, you must emphasize one or more of these three pillars:
[Pillar 1]: Always mention [Specific Detail].
[Pillar 2]: Focus on the benefit of [Specific Benefit].
[Pillar 3]: Highlight our unique approach to [Specific Problem].
Evidence (The Foundation): Use these facts to support claims: [Insert Proof Points here].
Brand Voice Guidelines:
Tone: [e.g., Bold, empathetic, slightly humorous, and highly authoritative].
Style: Use short, punchy sentences. Avoid "AI fluff" (e.g., "In today’s digital landscape," "Unlock your potential").
Reading Level: [e.g., 8th Grade / C-Suite Executive].
Constraints: > * Never hallucinate features we don't have.
If a user asks for something outside of our GTM scope, pivot back to our core mission.
Always include a Call to Action (CTA) for [Your Primary Goal].
Once you save that as your "System Instruction," you can give the AI very simple "User Prompts" and get expert results.
Instead of writing a long prompt, you can just say:
"Write a LinkedIn post about why meal prepping fails for most people."
"Draft an email for our New Year's promotion."
"Create a script for a 30-second Instagram Reel."
Because the "System Prompt" is running in the background, the AI will automatically use your Pillars, your Proof Points, and your Brand Voice without you having to remind it.
| Level | Type | Use To | Focus On |
|---|---|---|---|
| Level 1 | BRAND | Establish what XX stands for and build awareness. | XX Identity |
| Level 2 | SECTOR | Establish relevance and credibility in a specific industry. | Strategic Outcomes & Credibility |
| Level 3 | SOLUTION | Introduce value at scale and differentiate from competitors. | Use Cases & Associated Products |
| Level 4 | PRODUCT | Describe specific features, functions, and pricing for users. | Features & User Outcomes |
A Value Matrix (often called a Messaging Matrix) is a critical GTM tool that maps your product's features to the specific pain points of your target audience. It ensures that your sales and marketing teams aren't just "listing features," but are instead "solving problems" for each specific stakeholder.
Below is a standard template for a B2B Value Matrix, followed by an example.
You should create one row for each Buyer Persona involved in the deal (e.g., the User, the Manager, the Executive).
PersonaPain Point / ChallengeProduct Value / SolutionKey Message
(The "So What?")Proof Point
Who are we talking to?
What keeps them up at night?
Which feature solves that specific pain?
How do we describe the benefit in their language?
Evidence this works (Case study, ROI, etc.)
Imagine you are launching a new AI-powered project management software. Your messaging must change depending on who you are talking to.
PersonaPain | PointProduct | ValueKey Message | Proof Point
Project Manager
(The User) Too much "work about work" (manual status updates)
AI-automated status reporting and task syncing.
Get 5 hours of your week back by letting AI handle the updates.
User X saved 20% of their time.
Dept. Head
(The Manager)
Lack of visibility into team capacity and bottlenecks.
Real-time workload heatmaps and resource allocation.
Never overbook your team again with 100% visibility into capacity.
Reduced project delays by 30%.
CFO / CIO
(The Executive)
High software spend and security compliance risks.
Consolidated toolset with Enterprise-grade security.
Consolidate 3 tools into 1 and save $50k/year while staying SOC2 compliant.
Case study: Company Y saved $200k.
Once this table is filled out, it becomes the "source of truth" for your GTM execution:
Marketing: Uses the Key Message column for website headlines and ad copy.
Sales: Uses the Pain Point column to ask discovery questions and the Proof Point column to handle objections.
Content: Uses the Product Value column to decide which features to highlight in whitepapers or videos.
When writing your "Key Message," ask yourself "So what?" until you reach a business outcome.
Feature: We have a mobile app.
So what? You can access data on the go.
So what? You never miss an urgent update while traveling. (This is your message) of our story.
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